Not for nothing is it called a book launch.
The point, I think, is this -- that publishing means letting the book sail where it will, releasing it into the sometimes murky, sometimes stagnant, and sometimes wonderfully blue publishing waters. Yes, the publisher and you do what you can to help it along by sending out copies to reviewers and spreading the word via social media and other means, and hope that book finds a home in readers' hearts. But ultimately it means that the time has come to focus your efforts on building that next boat, and I have -- the sequel to the Far Time Incident is well in the works, with a nice solid draft sitting in my computer.
But today I'm here to watch a boat sail away. Here's to a great launch!